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Gerflor USA strengthens market presence, expertise

Screen Shot 2016-05-13 at 8.53.49 AMChicagoGerflor USA, a leading resilient flooring designer and manufacturer, is expanding and excelling in sales, staff and specialty products. The company, which continues its upward trajectory since CEO Benjamin Bachman took the helm in 2013, recently welcomed four new territory sales managers and one technical specialist to its thriving team.

“We’re thrilled to have such highly skilled, highly talented professionals join Gerflor USA,” Bachman said. “Together, they bring more than 75 years of industry experience to our team, and each is passionate, enthusiastic and focused—three traits we value in all of our employees. I’m confident their contributions will greatly boost our company culture, continued growth and reputation for quality products and people.”

New England territory sales manager Michelle Sandoval comes to Gerflor USA with more than 10 years in commercial flooring. She will work with key customer accounts to assist in the development of specifications and management of key projects in healthcare, education, retail and commercial building.

Strengthening Gerflor’s already robust healthcare offering, Lori McGilberry, Dallas territory sales manager and sitting president of the American Association of Healthcare Interior Designers (AAHID), has been a board-certified healthcare interior designer for more than 16 years. Her design career includes projects ranging in size from 50,000 square feet to more than 2 million square feet, with total construction costs upward of $650 million.

Trey Burger, San Francisco area territory sales manager, brings sector-specific expertise and knowledge of the local market will be integral in driving the Gerflor USA’s penetration of the booming multi-family industry in the Bay region.

Georgia territory sales manager Pat Bentson boasts a wealth of commercial flooring industry knowledge. Her experience in carpet, resilient, hardwood, ceramic tile and laminates is a powerful complement to her broad market background, including healthcare, senior care, hospitality, retail and education flooring.

Beyond its expanding U.S. sales presence, Gerflor USA also strengthens its technical expertise with technical specialist Ron Whiting. Whiting comes to Gerflor with more than 20 years of experience as a flooring installer, inspector and consultant. In the last two decades, he has trained hundreds of installers in various flooring disciplines.