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WFCA’s Humphrey to join upcoming FCNews webinar

March 14/21, 2016; Volume 30, Number 19

Hicksville, N.Y.—World Floor Covering Association (WFCA) CEO Scott Humphrey will be the guest expert joining the FCNews Marketing Mastery webinar on April 21, speaking on the six pillars of success for today’s competitive market.

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“Heavy competition from box stores and online discounters present significant challenges for flooring retailers,” said FCNews columnist Jim Armstrong, producer and co-host of the monthly webinars. “Dealers who don’t have an aggressive plan to overcome these challenges will find their businesses increasingly at risk. I’m excited to have Scott as our guest to speak on the six pillars topic. It’s a message retailers need to hear.”

Some of the points Humphrey will address include:

  • The results from the WFCA secret shopper research and what they mean for retailers.
  • An affordable strategy retailers can use to get a competitive edge over the box stores.
  • A simple step retailers can take to increase their market advantages in their towns.
  • How retailers can reduce their workloads and eliminate stress by using affordable tools formerly only available to box stores and other corporate giants.

There is no cost to attend the webinar. To register, visit market ingmasterywebinar.com/FCNews. To join a future webinar as a guest expert, call Armstrong at 877.887.5791.