Shanghai, China—Domotex Asia/ChinaFloor, has entered into a mutual endorsement agreement with The International Surface Event (TISE). This partnership expands the reach of both events and establishes a strong global presence.
“China has become an important market for the flooring industry’s innovation and new product development,” said David Zhong, president, VNU Exhibitions Asia. “Domotex Asia/ChinaFloor has been the proud platform on which global manufacturers can introduce those products to the world. Partnering with TISE expands the reach of both exhibitions across the world’s two largest economies.”
Dana Teague, vice president of the design group, Informa Global Exhibitions, added, “We are delighted to be working with their leadership to jointly promote our events and the importance of the flooring industry. This mutual endorsement demonstrates the shows’ commitment to the flooring industry and its future growth and success.”