Rio Grande, Puerto Rico—Daltile recently hosted its third annual Statements Business Conference for the Statements Dealer Program, held at the Wyndham Grand Rio Mar Beach Resort & Spa here. Statements is an elite dealer program developed to support tile and stone showrooms by helping create a design destination for consumers. Launched in 2011, the program offers dealers targeted merchandising, marketing and financial benefits—all designed to strengthen their position as a market leader and boost sales.
“Once again, the Statements Business Conference provided us with an opportunity to share new program enhancements and further emphasize our commitment to this important group of dealers,” said John Cousins, senior vice president SSC & field sales, Daltile. “More importantly, it served as a forum for us to gather additional insights on what Daltile can do to help grow their businesses. We are already in the process of implementing changes as a direct result of the feedback shared at the conference and will continue to review opportunities for enhanced value and increased differentiation through the Statements program moving forward.”