Adairsville, Ga.—Godfrey Hirst recently partnered with 3M, makers of the Scotchgard brand, to offer its dealers an exclusive chance to participate in a contest featuring easyliving@home, the mill’s solution-dyed PET product.
The contest ran from Feb. 1-Aug. 15 and winners were selected based on the most sales in terms of dollar volume.
One winning dealer from each region (East, West and Canada) received a free trip for two to the Bank of America 500 race at the Charlotte motor Speedway in Charlotte, N.C., on Oct. 10 (FCNews Oct. 12/19).
Winners included Steve Lewis, president of Lewis Carpet and Home, Northbrook, Ill.; John Grimmer, site manager at ProSource, Plymouth, Minn.; and Kirk Goodman, warehouse manager at Irvine Carpet One Floor & Home in Barrie, Ontario. In addition, Deseray Noel, director of purchasing and quality assurance at Avalon Flooring in Cherry Hill, N.J., won from a drawing of names based on the most roll purchases.
Easyliving@home, introduced in 2012 and backed by Scotchgard’s stain resistance and protection, recently added 14 products to its collection and plans to unveil more at The International Surface Event (TISE) in January.
“We use Scotchgard on all of our leading products,” said Laurie Bray, marketing manager for Godfrey Hirst. “We value their support and commitment to Godfrey Hirst—they really are in our corner.”