Posted on

CarpetsPlus ColorTile’s co-CEO takes fifth drive across U.S.

Screen Shot 2015-10-19 at 2.05.43 PMChattanooga, Tenn.—Ron Dunn, co-CEO of CarpetsPlus ColorTile, and his wife Sandy hit the road in their RV visiting member stores for a fifth straight year, beginning Aug. 18.

Dunn discusses pressing topics with members first-hand, then shares his findings with the rest of the group through books and videos. The annual trip helps Dunn keep the group in touch with front-line marketing and advertising practices as well as what’s selling in different regions and how members are selling it.

“We’ve developed a nice three-part rhythm to each stop,” Dunn said, “[We] meet the staff, tour the store and learn how each business evolved and is currently running. Then [we] review key products, suppliers, best practices, new marketing initiatives and growth opportunities. [Third] we interview owners and staff members. They are sharing great insights on how to be effective and how to lead.”