Dunn discusses pressing topics with members first-hand, then shares his findings with the rest of the group through books and videos. The annual trip helps Dunn keep the group in touch with front-line marketing and advertising practices as well as what’s selling in different regions and how members are selling it.
“We’ve developed a nice three-part rhythm to each stop,” Dunn said, “[We] meet the staff, tour the store and learn how each business evolved and is currently running. Then [we] review key products, suppliers, best practices, new marketing initiatives and growth opportunities. [Third] we interview owners and staff members. They are sharing great insights on how to be effective and how to lead.”