Kennesaw, Ga.—Invista has launched its first “Why I Sell Stainmaster” contest, which engages RSAs via Facebook and encourages them to share what makes them passionate about selling the Stainmaster brand. The contest is meant to inspire other RSAs and provide helpful selling techniques and tools. To enter, RSAs should visit http://bit.ly/stainmastercontest and post either a comment or video submission that answers the question: Why do you sell Stainmaster?
The winner will be chosen based on which post receives the most “likes.” Tim Millsaps, channel marketing manager for Stainmaster, highly recommends video submissions as they are “more personable and much more engaging.”
The RSA Facebook page will serve as an informational resource in addition to the contest’s submission site. Millsaps said the company’s posts will contain relevant and technical product information. “Unlike the consumer web page on Facebook, we’re not going to be posting once or twice daily. What we’re trying to do is maintain focus on providing meaningful and useful information about Stainmaster to the RSA—a behind-the-scenes look, the technology involved to help build affinity for the brand—and to help educate the RSA more fully than the information they get from our consumer focused communication efforts.”
The company’s recent research found that 90% of all retail sales associates own a smartphone and nearly 50% of the RSA population matches closely with the current age group of Facebook users. The company recognizes that RSAs might have some down time during the day and will use this opportunity to connect with them through a popular digital platform they already like and use.
“If we are able to use Facebook as a communication method, it’s an extra platform we can use to educate RSAs on our products in addition to other methods including email campaigns and in-store sessions,” Millsaps said.
“We don’t want to pester RSAs,” said Gary Johnston, senior marketing manager for Invista. “We want to provide them the product knowledge and tools we offer that will help them be better at what they do.”
The contest runs through Sept. 30 and winners will be announced Oct. 21. The first place winner will receive an Amazon gift card for $3,000. Second and third place winners will each receive an Amazon gift card for $500.