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NAFCD releases 2015 Quarterly Sales Trends Report

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Chicago—The NAFCD (North American Association of Floor Covering Distributors) has released its 2015 Quarterly Sales Trends Report, a robust benchmarking and forecasting tool that provides NAFCD members with invaluable data and insights. The report delivers NAFCD members with information on near term and regional demand trends, sales forecasts as well as business management.

“The Quarterly Sales Trends Report is helpful in seeing how the industry is doing overall,” said Rosana Chaidez, NAFCD president and vice president of sales & marketing and procurement at J.J. Haines. “It provides a strong understanding of where we perform compared to other distributors and sets a good benchmark.”

Highlights from the report showed that NAFCD distributors and manufacturers are off to a good start in 2015, with a 10% and 4% increase in sales respectively. April was a strong month for respondents and 2015 growth targets have increased with 75% of distributors increasing their Q2 goals over the past few months.

Distributor sales growth targets remain up 6% in 2015, similar to forecasts put in place earlier this year, and roughly two points higher than 2014 actual growth, which was up 4%. However, NAFCD distributors remain cautious with nearly 30% reducing forecasts for Q2 in 2015.

The report also indicated that manufacturers now expect sales to improve more than 15% in 2015, roughly three points higher than forecasts earlier this year and actual 2014 sales, which was up 12%.