Dalton—Shaw has launched the redesign of its website (www.shawfloors.com). Elements of the redesign include motion graphics, videos and a catalog of products featuring realistic images. Shawfloors.com is putting on a new suit to meet the new digital consumer with a design savvy framework and design inspired content.
“To meet the demands of today’s digital consumer and further our lead as the preeminent brand in flooring, we created an online showstopper,” said Misty Hodge, director of digital platforms, Shaw Floors. “The new shawfloors.com interface is an awesome, interactive way to shop for flooring. With the number of mobile devices now outnumbering the world’s population, our goal is to reach and inspire this new digital consumer everywhere they shop, and on any device they have from desktop to tablet and to their phone.”