Four main objectives were presented to kick-off the event, including subjects such as roll stocking program strategies, and product and merchandising strategies for 2015. After this short session, the group traveled to Calhoun and then to Dalton for mill visits.
Kevin Logue, co-COO and vice president of marketing for CarpetsPlus ColorTile, said, “we decided the time was right to move forward and raise the bar to add even more value to our group. If you’re staying the same, you’re actually going backwards. We have to constantly update and scan the horizon for better ways to operate. This is one of those times and a great opportunity to get input directly from dealers, who operate on the front lines of retail and hear all the questions and requests from their customers.”
As they visited their destinations, the group reviewed new products and special buys as well as discussed 2015 strategies. Their last stop was to review new 2015 proposed merchandising. They saw carpet and hard surface displays and provided excellent feedback for display improvements.