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Mirage, All Tile expand distribution partnership

Screen Shot 2014-11-13 at 9.05.08 AMSaint-Georges, Quebec—Mirage, the hardwood flooring brand of Boa-Franc, announced a new distribution partnership with All Tile in the Midwest region.

Effective Feb. 13, 2015, All Tile’s single source trading area for Mirage will be expanded to include Arkansas, Illinois, Iowa, Kansas, Missouri, Nebraska and Oklahoma. Between now and Feb. 13, 2015, Mirage will be available from both All Tile and Lockwood Flooring in those states.

“There are great opportunities in the Midwest to provide a high level of quality service and additional support to Mirage customers and help them be even more profitable selling the highest quality hardwood flooring brand on the market,” said Bob Weiss, All Tile president. “We are very excited about extending our partnership with Mirage to a new territory.”

Chris Thompson, vice president of sales and marketing at Mirage, added, “This market is very important for Mirage and we are convinced that All Tile’s dedication and leadership in value-added service such as training on site, marketing and promotions will bring growth to the dealers in place.”