The new Q-Wood website can be accessed via http://us.quick-step.com/QWood.
“Research shows that consumers conduct extensive research online before ever entering a flooring store,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick-Step’s parent company). “Then once they return home from the store, consumers again go online to continue their research, refine their thinking, and move further along the purchasing path.
“It is important to remember that flooring is a complex sale. Considerations such as color, style, real wood or laminate, texture, durability, and price each play a role. To simplify this complexity for the consumer, our goal during the development of the Q-Wood website was to present information in a way that is simple, clear, and easy to digest. By giving consumers the information and tools they need to make an informed purchasing decision, we are supporting our retail partners’ in-store efforts, helping them increase their sales of Q-Wood.”
Large swatches in the “product” section are the first things most consumers will choose to review. The 13 styles of Q-Wood flooring can be filtered by surface treatment (wire- brushed/soft-scraped combination, soft-scraped, and smooth) and the large swatch size gives an excellent color comparison between products. Clicking on a swatch brings consumers to a room scene featuring the respective floor.
Consumers have the opportunity to download a product catalog, learn more about the Opulux finish, investigate the product warranty … even learn about Quick-Step’s environmental initiatives and policies.
Because consumers want to see flooring in their own home before purchasing, the website makes it easy—and inexpensive—to order Q-Wood samples. Every product swatch has an “Order Sample” button, and each sample costs just $5. A search function allows users to locate retailers in their area.