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Quick-Step targets consumers via online catalog

image001-15Dallas — Quick-Step said it is using the latest in digital technology to put a strong online catalog at consumers’ fingertips, making the process of shopping for a new Quick-Step floor even easier. According to the company, this technology makes the online “user experience” smooth, impressive, and convenient, allowing a consumer to interact with Quick-Step’s product catalog virtually anywhere at any time.

“Overall, today’s consumers are relying on smartphones and tablets as a way to access the internet, inform themselves, and shop for products,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick- Step’s parent company). “We have chosen to use flipbook technology for our online catalog, so consumers can easily explore the wide variety of Quick-Step products using their iPads, iPhones, Androids, and the web. This particular technology also makes it easy for consumers to bookmark pages, search by keywords, print individual pages, and share information via social media channels.”

Thorn-Brooks said following the strategy of our the company’s Quick-Step merchandising program, its online catalog is designed to make the process of selecting a new floor fun and easy by guiding the consumer through the selection process.

“Everything about our online catalog,
from the presence of a professional celebrity designer to the exact way in which information, photography, design tips, and selection advice are arranged on a page, is designed to make selecting a Quick-Step floor feel very manageable and fun.”