Washington, D.C. — The American Society of Interior Designers (ASID) has appointed five new members to its senior leadership team: Laura Horsley, vice president of communications and marketing; Karol Kaiser, vice president of education and engagement; Christopher Wojcik, vice president of membership and industry development; Fernando Arias, director of strategic initiatives; and Reed Kroloff, strategic partnership consultant.
Over the past two and a half years, ASID said it has undergone a rigorous assessment of the Society’s vision, goals, offerings and operations. Acknowledging gaps in the organization’s structure, ASID leadership realigned several existing positions and created a few new ones to better serve the needs of members, colleague institutions and the design community as a whole.