According to Armstrong, flooring retailers know that oak, a best-selling hardwood species, makes up about 70% of all hardwood flooring sales. Its popularity is due in part to its ready abundance, but also because of distinctive grain, good looks and dependable strength.
“Prime Harvest Oak gives our dealers an exciting new story to tell about oak, with a brand new take on styling, colors and plank size,” said Milton Goodwin, vice president, product management-hardwood. “Oak is one of the most affordable hardwood choices and this new level of styling sophistication and premium quality make Prime Harvest Oak a great value in hardwood flooring today.”
Prime Harvest Oak is available in 12 shades, ranging from white-washed looks to ruby-toned to deep browns, and comes in 5-inch planks. The floors are designed to complement or contrast with a home’s interiors, including cabinetry, furniture and other elements of décor. Prime Harvest Oak, available in both solid and engineered structures, offers a traditional high gloss for a more formal look as well as a more casual, contemporary low gloss.