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Beaulieu LVF rollout features two dealer programs

LVF Promotional Event Flyer.inddDalton — Beaulieu America continues its Luxury Vinyl Flooring (LVF) rollout with two new dealer programs to add showroom versatility and sales excitement: the Bliss LVF Stacker Program and the Bliss LVF Amex Rewards Promotion “Spring Into LVF.”

“The new Bliss LVF Stacker gives dealers a small display footprint to show really large consumer-friendly samples of our popular LVF styles,” said Mike McAllister, marketing director. “We’re offering it to our dealers at a special price and with a limited time coupon program that can pay the dealer back double his original investment in the display. For each 300 square feet Bliss LVF order, the dealer can use one of six $100 coupons to discount their product invoice.”

The Bliss LVF Stacker special price and coupon program is good through June 30, 2014.

Coinciding with Beaulieu’s American Express Reward Card promotion for Perfection and Magic Fresh carpets, the company is also supporting its LVF line with an American Express Reward Card promotion called “Spring Into LVF.”

Enrolled dealers can earn a $50 American Express Reward Card for buying multiples of 500 square feet of selected Bliss LVF collections. Program dates are May 15-June 28, 2014.

Dealers are urged to contact their Beaulieu America representative for details on how to participate.