Over 4,000 websites from around the world were entered into the competition. Pergo’s website earned a Gold Award in the “Website-Branding” category and a Silver Award in the “Website-Products/Services” category.
“Achieving a superior customer experience on the new website required completely rebuilding the Pergo website from the ground up, both from a branding standpoint as well as from a functionality standpoint,” said Paij Thorn-Brooks, vice president of brand merchandising for Unilin, Pergo’s parent company. “Our digital marketing manager, Asi Peres, spearheaded this effort and ensured that every single aspect of the user experience was strategically redesigned, always keeping in mind our three overriding objectives: inspire the customer, present the product effectively, and motivate those on the Pergo website to order samples.”
Asi Peres, digital marketing manager for Unilin, said the sample sale rate is a key performance indicator, and the purchase of samples on the Pergo website increased 400 percent in the first month after the new site was launched.