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Mohawk Group launches two LVT collections

Screen Shot 2014-02-04 at 9.08.23 AMCalhoun, Ga. — Mohawk Group introduced PrimaVida and Select Step, expanding the company’s breadth of luxury vinyl tile (LVT) products to the marketplace.

The addition of these new products reinforces the company’s commitment to building an extensive product offering in this growing flooring category. Like all of Mohawk Group’s LVT product offerings, PrimaVida and the Select Step collection combines style, durability, performance and under foot comfort.

“Our approach to designing product isn’t looking at one product at a time, but rather every aspect of a space and its requirements,” said Allie Finkell, director of resilient marketing for Mohawk Group. “It’s extremely important to our team that we bring to market flooring solutions that are beautiful, high-performing and fit the needs of our customers.”

Prima Vida, appropriate for light commercial traffic, can be used in applications such as assisted living, dormitories, hotel rooms, residential units, light retail, meeting rooms and break rooms. In addition, PrimaVida’s wide planks install without adhesive, and its Uniclic locking system is milled into all four sides for maximum stability. Select Step was developed for heavy commercial use and is suitable for environments such as retail stores, restaurants, hospitality, non-aseptic healthcare, medical offices and corridors. Maintenance on both PrimaVida and Select Step is simple and can be done without the use of acrylic polishes, reducing occupied costs over VCT flooring. The Select Step collection includes tile and wood aesthetics that cover a variety of species and realistic embossed textures.