Marietta, Ga.—Wools of New Zealand (WONZ) is running a fall sales event called Brilliant Choices from Oct. 15 through Nov. 30. Consumers will see savings on a large selection of wool carpets and rugs. WONZ supports the event by providing retailers with a number of promotional tools including print ads, templates for local press releases, posters and e-banners linked to an event-specific website—brilliantwoolcolor.com.
As part of the promotion, WONZ will make a donation to Shear Joy, a Heifer International program that provides sheep to needy families in Third World countries.