Toronto — LSI Floors, manufacturer of luxury vinyl tile and plank flooring, said it is moving to direct distribution throughout the U.S.
The company said the change replicates its own model used in Canada.
“The direct approach has proven to be very successful for us in the Canadian market and is one we know will be appreciated in the U.S.,” said Rick Penhallegon, the recently appointed U.S. sales manager. After a two-year distribution arrangement with Bolyu, the two firms will move away from the joint agreement and utilize their own sales teams.
LSI said it is in the process of expanding its network of sales representatives supported by its existing U.S. sales team.
“With our own sales network we are better positioned to keep pace with demand,” said company president and creative director Rick Moffatt.