Lexington, Ky. — The Florida Tile brand has been added to the growing list of building supply manufacturers supporting the We Build American national initiative aimed at encouraging builders, remodelers and homebuyers to use American-made materials when building or remodeling a home.
We Build American is a new nationwide program first introduced to the National Association of Homebuilders (NAHB) in January 2013 by the 84 Lumber Company, the nation’s leading privately held building materials and services supplier to professional contractors and build-it-yourselfers.
Since that introduction, We Build American has grown with the support of more than 180 American companies which sell American-made building products and countless builders who have discovered that American-made homes can be cost-competitive with those built with foreign lumber, nails and other fasteners and other building materials.
“Statistics are showing that builders have found that US-sourced materials provide better quality resulting in faster installations with lower-costing labor, in fact, within 1% to 2% of the cost of building with foreign materials and goods,” said Sean Cilona, Florida Tile’s director of marketing. “Another payoff will come over time as the quality of materials and workmanship is proven by their longevity.”
Cilona said that as of April the new program has been supported with promotional and marketing assistance for builders who pledge to use American building materials and products wherever possible in new home construction. Marketing materials include supporting companies’ logos and a direct link to their products