Beaulieu America, March of Dimes program wins favor

HomeNewsBeaulieu America, March of Dimes program wins favor

Dalton—Since March, when Beaulieu America joined in support of the March of Dimes national cause marketing campaign “imbornto,” the numbers, as well as the dealer accolades have added up. Beaulieu’s Bliss carpet brand joined with Kmart, Martha Stewart Living Omnimedia, Famous Footwear and other well-known brands to partner with March of Dimes, the “Official Partner of Mother’s Day and Father’s Day” in the national campaign.

According to Sandra Hijikata, CRO, senior vice president for the March of Dimes, the campaign is well on its way of reaching its projected number of impressions with consumers—particularly the all-important female demographic so vital to floor covering brands like Bliss by Beaulieu. “We’re thrilled to showcase March of Dimes and our partners during this important shopping period, with an expected 1 billion plus impressions via placements with our media partners, including USA Today, as well as outdoor in major markets and editorial coverage.”

Beaulieu America dealers such as Joel Schreier, president of Home Carpet One, Chicago, carries the Bliss Indulgence line of carpet because “it gives us an opportunity to support the March of Dimes through every sale. I applaud Beaulieu for taking this important step towards contributing to a cause so dear to our customer base.”

Must Read

Mohawk Builder + Multifamily promotes Made in USA portfolio

Calhoun, Ga.—Mohawk Builder + Multifamily is aiming to build a more sustainable world with a diverse portfolio of carpet, laminated wood and resilient flooring...

Johnsonite named Top Product in Fuse Alliance Supplier Awards

Solon, Ohio—Tarkett’s Johnsonite family of rubber tile and finishing accessories was named Top Product in the Fuse Alliance Supplier Awards during the group’s annual...

WFCA launches SEAL Academy

Dalton—The World Floor Covering Association (WFCA) has launched the SEAL (Seeking Excellence As Leaders) Academy, a leadership development and certification program billed as a...

Mannington hires award-winning carpet designer

Salem, N.J.—Mannington has appointed Jeanette Himes as manager of residential carpet design. With her extensive experience in carpet design, Himes is set to bring a...

Underlayment: Padding products tout form and function

Underlayment is a crucial part of the flooring installation process. Its benefits include sound absorption, moisture protection, substrate leveling and more.  Choosing the right underlayment...

Southwind names Jim Mahaffey divisional VP

Dalton, Ga.—Jim Mahaffey has been chosen to be the divisional vice president for Southwind's Northeast region of the sales team. Mahaffey joins Southwind after...
Some text some message..
X