Washington, D.C. – Hanley Wood, the premier media, event, information and strategic marketing services company serving the construction industry and the U.S. Green Building Council (USGBC), announced on May 23 a strategic partnership by acquiring the Greenbuild International Conference and Expo.
USGBC will continue to produce Greenbuild’s hallmark programming, including thought-provoking plenaries; industry-leading education; the popular pre-conference sector summit; the USGBC Leadership Awards, and other special events that make Greenbuild the leading conference and expo for the green building movement. Hanley Wood’s expertise in exhibition and conference management along with its media, information and strategic marketing services will enable Greenbuild to expand to its next level domestically and help position the brand globally.
Greenbuild is the largest global event dedicated to green building, with over 900 exhibiting companies, 30,000 attendees and covering 171,000 net square feet. This year’s conference – to be held Nov. 20 through 22 in Philadelphia – marks the 12th anniversary of Greenbuild and the 20th anniversary of USGBC.
“The U.S. Green Building Council has established Greenbuild as the must-attend event in the sustainable construction industry, making this acquisition a natural fit for Hanley Wood,” said Peter Goldstone, CEO of Hanley Wood. “Greenbuild is a powerful community driven by a passion for creating a socially responsible and healthy environment that improves our quality of life. We are excited to partner with USGBC and advance the community’s mission by growing this important and globally significant event.”
“This is an extraordinary opportunity for USGBC and the green building movement,” said Rick Fedrizzi, president, CEO and founding chair of USGBC. “Through Hanley Wood’s commitment to Greenbuild, USGBC can now accelerate investment in our core mission. One of the reasons we chose to partner with Hanley Wood is because of its commitment to maintaining and building upon those essential qualities of Greenbuild that make it such a unique experience. This partnership creates an opportunity for us and our members to expand the green building marketplace; broadens our influence on green building policy; enhances the tools that improve building performance; increases our focus on human health and social equity, and puts an emphasis on new and existing homes.”