Laticrete International, a manufacturer of globally proven construction solutions for the building industry, announced last week strategic promotions of several key sales and marketing individuals. Laticrete has experienced strong growth in North American and international markets over the past five years through a deliberate and disciplined approach to fulfilling its long-range strategic vision. According to Ed Metcalf, Laticrete president, North American Division, “Every Laticrete team member is aware of and aligned to our overall five-year goals, and we have benefitted greatly through this clear focus on one distinct mission. Happily, as a result of our strong growth in North America, we are strengthening our bench of management talent there through a number of key promotions.”
Ron Nash has been appointed Laticrete vice president, North America Sales & Marketing. Nash, who has been a Laticrete team member since 2004, most recently held the position of director of sales, Architectural Products Division. His added responsibilities include the Laticrete Specialty Products Division, as well as the Marketing and Technical Services departments. “I’m looking forward to working even more closely than before with the most talented Marketing and Technical Services teams in the tile industry,” Nash commented. “In particular, I’m excited to work in tandem with them, and with our capable Specialty Products Division team, as we pursue new product categories and new markets in the future.” Metcalf notes, “Ron has shown himself to be both aggressive and creative in crafting the direction for our sales team, and I’m sure this same energy will be as effectively applied to the united team efforts of our combined North America resources.”
The new director of sales, Architectural Products Division, is Rob Smith. A Laticrete team member since he joined the firm in 2008, his previous position was that of Laticrete assistant director of sales, Architectural Products Division. He stated, “I am very excited to be at the helm of the best sales force in our industry. I am fortunate to have such a great team of people to work with, from our reps in the field, to the owners of our company.” Nash adds, “Rob demonstrated amazingly strong leadership in all of his past roles; I’m looking forward to watching what he does with his new, expanded responsibilities.”
Eric Pucilowski has been promoted to assistant director of sales. Pucilowski, who has been a Laticrete team member since 2004, assumes this new position after holding the title of Laticrete regional sales manager. “I’m looking forward to the challenges of overseeing both our MVP Program and National Accounts, as well as continuing with some previous regional sales responsibilities,” he said. “I feel lucky and honored to have these opportunities.”
Retaining his title of Laticrete president, North America Division is Ed Metcalf. However, Metcalf will take on additional responsibilities as his promotion includes assuming direction of Research & Development as well as operations with the North America Division. A Laticrete team member since 1985, Metcalf has served on the board of directors of the Ceramic Tile Distributors Association (CTDA), the National Tile Contractors Association, and the Ceramic Tile Education Foundation. He was the recipient of the Tile Partners for Humanity Tile Partner of the Year Award, and in2011 was inducted into the CTDA Hall of Fame.
“It is a blessing to work with, as I do, so many talented individuals,” said Metcalf. “All share a commitment not only to their jobs, their customers and to the company that they work for, but to each other and to the industry as a whole. Laticrete International has always been committed to the industry and to the communities around the world within which we operate, and we look forward to continuing our growth in a responsible and sustainable fashion moving ahead.”