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Armstrong wins Good Design Award for Striations

Lancaster, Pa. – Armstrong Commercial Flooring has been honored with a coveted 2012 Good Design Award for its acclaimed Striations BioBased Tile (BBT), offering elegant visuals with environmental features.

Good Design is the world’s most prestigious and oldest Design Awards program. It is organized annually by The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies. Good Design covers new consumer products designed and manufactured in Europe, Asia, Africa and North and South America.

“This is a great honor, and we are pleased that the innovative work of our Armstrong design team has been so recognized,” said Julianne Pierce, director, marketing & design. “At Armstrong, we believe that good design definitely centers on aesthetics, but good flooring design also needs to take into consideration the use and requirements of the space, including product durability, maintenance, sustainability and price. Striations seamlessly blends form and function.”

Striations is an environmentally friendly BioBased Tile collection offering exciting visuals inspired by the natural qualities found in ancient stone and time-weathered wood. To further give the illusion of real wood and stone, Striations has been designed in a unique 12” x 24” linear format, with a natural variation from tile-to-tile, for a beautiful, organic visual.  These design features are presented in a non-PVC tile containing Armstrong’s exclusive BioStride polymer, derived from rapidly renewable, domestic corn, resulting in reduced reliance on fossil fuels. This product is composed of 85% North American limestone, an abundant natural resource, including 10% pre-consumer recycled content (recycled limestone). In addition to the enhanced range of environmental benefits, BioBased Tile products meet and exceed performance over standard vinyl composition tile.  They have more than 5 times greater impact resistance and 2 ½ times greater resistance to cracking from uneven subfloors than standard composition tile – all at an affordable price.  The collection presents an extraordinary blend of beauty and performance, with unlimited options to create sophisticated and stunning flooring designs.

Armstrong’s line of Marmorette linoleum flooring featuring Continuum Color + Design, an exclusive color system organized in color tonal steps, received a Good Design award last year.

Good Design is referred to as the Oscars of industrial design. The award is presented by The Chicago Athenaeum: Museum of Architecture and Design in conjunction with The European Centre for Architecture Art Design and Urban Studies.

For 2012, the Museum received submissions from several thousand leading manufacturers, industrial design offices, architects, graphic and packaging designers from around the world.  A total of 700 product designs and graphics from over 38 nations were judged worthy of the award.