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Invista unveils expanded portfolio, new marketing platform for Surfaces 2013

Steve Griffith, chief marketing officer, Invista Surfaces, said, “Invista Surfaces will introduce more than 75 new carpet styles across all of our current portfolio of products (Active Family, TruSoft, SolarMax, Essentials), which includes its TruSoft styles that were introduced in the fourth quarter of 2012.”

 

Stainmaster Expanded Portfolio

Stainmaster TruSoft carpet

StainmasterTruSoft carpet is the softest Stainmaster carpet available. A softness that will make you and your family want to spend more time on the floor.

Stainmaster SolarMax carpet

Stainmaster  SolarMax carpet is specially manufactured to resist fading from sun exposure and aggressive cleaning. Colors stay vibrant, making it the ideal carpet for bright, sunny rooms that open to decks, swimming pools or spas.

Stainmaster Active Family carpet

Stainmaster Active Family carpet can stand up to your family’s busy lifestyle, offering outstanding durability in a carpet that is easy to clean.  Kids? Pets? No problem.   Active Family carpet is made of high performance materials providing exceptional durability, and makes it easier to clean even life’s messiest moments – spills, soiling, stains and even pet accidents.

Stainmaster Essentials carpet

Stainmaster Essentials carpet is certified to provide the stain and soil resistance you want in a carpet by a brand you trust.

All of the products in the Stainmaster Expanded Portfolio are durable and easy to clean. They also have a lifetime* warranty on stain, soil, static shock and pet urine stains.

New marketing message platform

Developed to more effectively reach consumers and better support the strong network of aligned retailers, Invista’s new marketing platform rolled out in stores in the fourth quarter of 2012 and will continue throughout 2013 and beyond.

The new marketing message platform enhances focus on the consumer and expands the relevance of the Stainmaster  brand to a much greater space – featuring new products, price points, warranties, solutions, and an overall improved consumer engagement experience. With an expanded ‘Good/Better/Best’ Stainmaster portfolio, the updated marketing systems makes it easier for Retail Sales Associates (RSAs) and consumers themselves to understand what they need and which Stainmaster products best meet these needs.

The new engagement experience allows consumers to more easily find the best Stainmaster carpet to suit both their styles and particular budget parameters, and hopefully helps retail sales associates to close more sales.  It features the company’s latest carpet innovations like Stainmaster TruSoft, Stainmaster SolarMax and the most recently introduced line of entry level carpet options called Stainmaster Essentials – all backed by a new lifetime* warranty for all Stainmastercarpets.

 

 

*INVISTA defines lifetime carpet coverage as the life of the carpet, which begins on the date of purchase. Proration may apply to some lifetime limited warranties. For complete details, see Limited Warranty brochure; available at retail locations or by calling 1-800-438-7668.