Relaunches exclusive specialty retail product collections
GARNER, N.C.—Pergo is launching a new luxury vinyl line and relaunching two product collections—all exclusive to specialty retailers. Pergo Luxury Vinyl will offer a blend of value, style and performance with its newest launch while the Elegant Expressions and Accolade laminate flooring collections have been updated with new designs and features that provide realistic beauty and greater durability, said David Anderson, vice president of sales for Pergo. “New merchandising resources will allow retailers to more effectively market the latest Pergo product introductions in-store and create a more enjoyable shopping experience for consumers.
“Pergo combines the best brand name, the best selling designs and the best exclusive performance features in the laminate industry,” he explained. “With a new premium luxury vinyl product line and the relaunch of two of our best-selling collections, we’re providing our valued specialty retail and distribution partners additional opportunities for increased growth and profitability.”
Pergo Luxury Vinyl will debut at specialty retailers this month. Featuring 10 décors, “the product line includes a durable wear layer for superior surface protection,” said Anderson. “Pergo Luxury Vinyl is an ideal choice for high-moisture areas of the home like kitchens and bathrooms.”
In keeping with Pergo’s reputation for some of the best warranties in the industry, Pergo Luxury Vinyl features a 25-year residential warranty against tear, fade, stain, separation, discolor, gap or edge curl and a lifetime warranty against wear through.
“It features a premium wear layer and an easy to assemble click joint,” he explained. “The combination of a premium luxury vinyl product and the Pergo brand has been well received by our distributors and key customers. Pergo Luxury Vinyl is currently exclusive to our distributor/retailer network.”
Laminate update
Featuring 12 décors designed to complement the style of any home, Anderson said Elegant Expressions combines exclusive Pergo technologies that create surface protection and beauty, including PermaMax Surface Performance for two times the wear and two times the durability of ordinary laminate flooring (wear claim compared to standard AC-3 laminate flooring and measured in accordance with NALFA/ANSI LF- 01-2011 and/or EN 13329: 2006+A1: 2008); Scratch-Guard Advanced for greater scratch and scuff protection, and AccuWood Textures with authentic wood grain finishes.
Available in 5-inch formats, including micro-beveled edges and higher gloss finishes, Elegant Expressions features a 10mm thick premium core to ensure quality performance and a lifetime residential warranty offers additional peace-of-mind, noted Anderson.
Pergo’s updated Accolade collection includes 12 décors that is touted to quickly and easily transform the appearance of one room or an entire home at an affordable price point. “With ultra-realistic textures, Accolade combines the look and feel of real wood with superior scratch resistance for busy households,” Anderson said. Featuring an 8-inch width format on an 8mm premium core, Accolade now also offers the protection of an enhanced 30-year residential warranty.
As with all Pergo flooring, the Accolade collection requires little maintenance, he said, just occasional cleaning with a broom or a damp mop. “In addition, Pergo’s patented dual-locking click joints mean easy installation—no special equipment required—and strong, tight joints.
“Pergo has established a robust portfolio of ‘better, best’ product offerings that appeals to all consumers and offers inherent possibilities for upselling,” concluded Anderson. “Coupled with flexible new merchandising resources and strong distributor support, Pergo gives our specialty retail partners a winning combination of product innovation, unsurpassed brand awareness and strong marketing that will positively impact their bottom lines.”
For more information about Pergo, call 800.337.3746 or visit pergo.com.