Posted on

Laticrete spins and delivers at Total Solutions Plus 2012

Laticrete personnel left to right: Bernie Anderson, regional sales manager; Maria Oliveira, corporate marketing manager; Ryan Blair, channel manager APD; Todd Bartosz, contractor sales representative

Laticrete, a manufacturer of globally proven construction solutions for the building industry, participated in Total Solutions Plus 2012, held October 27-30 in Rancho Mirage, California, where the Laticrete Hydro BanPreformed Shower System and Drains were showcased along with a spinning wheel promotion.

During the conference, one of the most entertaining and closely followed events was the Laticrete “Spin to Win” Prize Wheel. Any attendee could spin for a chance to win one of several prizes instantly. The names of the attendees who landed on an Apple iPad were individually mounted on the Prize Wheel for a final round spin where one lucky winner was chosen. Lesley Goddin, editor of Tile Letter magazine, the official publication of the National Tile Contractors Association, graciously accepted winning her new Apple iPad.

Lesley Goddin, editor of Tile Letter receives Apple iPad from Ron Nash, Laticrete director of sales, USA & Canada APD

“Total Solutions Plus 2012 was a great success, the personification of an integrated industry event,” beamed Goddin. “Not only because I won an iPad, but every possible facet of it seemed to work at optimal levels! There was clearly more attendance than in past years, sessions (i.e. the one on today’s thin tile material) were packed, and many of our industry veterans stated this seemed to be ‘a more intimate event’ than what they’ve become accustomed to within the tile and stone sectors. Everyone seemed to be on the same page relative to bringing our industry to the next level.”

Maria Oliveira, Laticrete corporate marketing manager added, “One of our main motives at Total Solutions was to showcase and explain the many attributes of our Hydro Ban Preformed Shower System. We wanted to educate all those who attended on just how easy the system is to install…and how it works in conjunction with our other products for a complete installation from the substrate up.”