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Lauzon intensifies growth strategy with $5.2 million investment

Lauzon repositions itself as the leader in the high quality hardwood flooring industry by introducing its new value proposition in 2012. The Lauzon promise is…

A beautiful, enduring flooring experience created
 with authentic artistry, ingenuity and environmental integrity.

To achieve the science aspect of the promise, Lauzon is investing a total of $5.2 million to maintain its leadership position in the hardwood flooring industry. This investment will be used to upgrade the plant’s production process by installing the state-of-art scanning systems for the manufacture of high end hardwood flooring.

Through the Forest Industry Transformation (IFIT) program, Canada’s Minister of Natural Resources, the Honourable Joe Oliver, announced an important partnership with Lauzon.

This ground-breaking technology, developed in Canada, will greatly increase the yield on logs harvested from its forest while maintaining our high quality standards. It will also allow us to increase by more than 50% the yield per tree harvested in the production of hardwood flooring.