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Formica announces social media campaign

Barnwell, S.C. – Formica Flooring announces the launch of a 2012 social media campaign, which includes a blog (appropriately named FormicaFloorum) on formicaflooring.com and an enhanced presence on Facebook, Twitter, Pinterest, YouTube and Google+.

The FormicaFloorum blog contains helpful entries on choosing the right laminate flooring brand and style, and informing the consumer about the difference between hardwood and laminate by sharing stories of actual homeowners. Formica Flooring’s Facebook and Twitter pages are consistently updated with informative and engaging posts and links, and a YouTube channel will soon host videos on a variety of topics related to laminate flooring.

“We saw an opportunity to reach a vast audience of consumers through a strong social media presence,” said Travis Bass, executive vice president of sales and marketing.  “Our goal is to connect with potential consumers while delivering our brand story in a relevant and relatable context. We also anticipate that our retailer and distributor partners will want to connect with us through social media to leverage our consumer efforts.”