In his November 25, 2011 column titled “It’s time to strap on your ‘enviro-meter'” for Dalton’s Daily-Citizen, Carpet and Rug Institute President Werner Braun discusses the importance of CARE – or Carpet America Recovery Effort – and what it does for the carpet industry and the environment.
CARE is the non-profit agency committed to increasing the recycling and reuse of waste carpet in the United States.
The article explains: “Since its founding in 2002, CARE has made incredible strides. In the last year alone, CARE membership has grown by more than 60 members and there continues to be an increase in the recycling of post-consumer carpet from around the country in a variety of unique ways, such as incorporating material from recycled carpet into new carpet cushion and Geo-Hay, erosion-control products that look like synthetic hay bales.
CARE has also partnered with the Earth Day Network for its “1 Billion Acts of Green” Campaign. As stated on its website, Earth Day Network “continues to work to achieve our goal of registering one billion Acts of Green before Rio+20 (the United Nations Conference on Sustainable Development in Rio de Janeiro, Brazil) in June 2012.”