If you haven’t connected your business through Twitter yet, there is no time like the present. Originally featured in our Guide to using Social Media in Business, this post will outline the steps to creating your Twitter account in a little more detail than originally featured.
For this sample, we’ve entered a generic name but when you create yours, be sure to use your real name. Twitter will generate username suggestions based on this information.
Once you verify that all your information is correct, consider the username suggestions. Unless you want to use something like Mike_the_expert, there is nothing wrong with MikeJones. Remember, this account is meant to tie into your business so stay away from anything that could come across as unprofessional.
Once you have an account, go through the Twitter tutorial to learn the basic functions of your profile.
The key to social media is connecting, so follow as many people as you can. Most often, they will reciprocate and follow you back. However, this is a business account. Be aware that people will get to know you based on what they can learn from your profile. If your business is in a conservative community, you may want to stay away from controversial characters like Snoop Dogg. However, Mrs. Consumer will likely love your retweets from the Dalai Lama and Tyra Banks.
Utilize the contacts you have in your email and LinkedIn account. As a tweep using Twitter to generate business, LinkedIn is a great resource.
Do not ignore the confirm notice in your email. It is essential to confirm your account before you can move forward.
Simply click on the link and it will direct you back to your legitimate Twitter account.
Continue to follow through with the directions on Twitter. Be aware your first few tweets will be only sent to those who follow you, so there may not be much visibility at first. Use this time to learn how you want compose message in 140 character and practice adding links to your tweets. It’s a great way to drive traffic.
When you add your information, be sure that is accurate. As the Tips tell you, using your real name and location will help people find you easier in a search. Also, do not leave your picture unaltered. As Paul Anater tells us on page 10 of the Social Media Guide, people want to connect with other real people, and remaining faceless reduces your level of transparency with potential customers. A company logo is also good. The important thing here is for your followers to have a visual representation of your Twitter account.