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Mohawk introduces first product catalog

MARIETTA, GA.— For the first time ever, Karastan Contract, Lees and Bigelow are compiled in one printed publication that architects and designers can easily reference. The Mohawk Group is issuing its inaugural product catalog, which contains detailed information about every innovative product the company manufactures, as well as photography of all the company’s collections.

“The components and features of this product catalog really separate The Mohawk Group from the competition,” said Merrie Barnett, director of marketing for The Mohawk Group. “We expect it will become a trusted resource that architects and designers will use to show their clients that The Mohawk Group always offers the right product for the right space at the right price.”

Barnett goes on to say this catalog is a great example of how The Mohawk Group practices its company philosophy “Mohawk makes it work” in every facet of business. Mohawk made this catalog so it will work for every architect, designer and end user. All product pages feature comprehensive specification information, available product colors, coordinating products, as well as a sustainability grid that examines each product’s LEED eligibility. In addition, The Mohawk Group has designed the product catalog to be highly interactive. The company outfitted each product page with a QR code that directs smartphone users to a mobile cart where they can order product samples.

“Ordering product samples has never been easier, faster or quite frankly, more fun,” added Barnett.

The Mohawk Group has the right solution for every space and the new product catalog makes finding those solutions easier than ever with its sophisticated organization system. The full product offering is categorized by product platform: modular, broadloom and woven. Each platform is then sub-categorized by brand: Karastan Contract, Lees and Bigelow. Moreover, the catalog is indexed by both product name and collection name to further ensure product identification is effortless.

The Mohawk Group also created a digital version of its inaugural product catalog that is available at MohawkGroup.com for designers who prefer to work online. A catalog smartphone app will be available in November.

Look to receive your copy of The Mohawk Group’s new product catalog from your sales representative in the upcoming weeks.