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Metroflor brings in the Cronin Co. for distribution

NORWALK, CONN.—Metroflor Corporation named the Cronin Company as its new distributor in servicing the Pacific Northwest, and has expanded the territory of one of its existing distributors, Tri-West Ltd.

The Cronin Company will carry the Metroflor, Konecto and Engage brands and will service Alaska, Washington, Oregon, Idaho, Montana and Wyoming. It will also provide interim service in Western Canada. Tri-West Ltd. carries the Metroflor, Konecto, Hybrid and Engage brands and will service all of California, Nevada, Utah, Arizona, New Mexico, Colorado, and limited portions of Texas.

“Our entire organization wishes to thank our past partner, Sea-Pac Sales, for their many years of support, and we wish all of their employees the best in their future endeavors,” said Russell Rogg, president and CEO of Metroflor. “We have many exciting products and programs forthcoming and we are fortunate to have these two highly respected partners supporting our brands. Tri-West is an extremely progressive and forward-thinking organization that has consistently over-achieved with our product offerings. We know that our customers in Northern California and Nevada will appreciate the service and support they’ll receive from Tri-West. And while The Cronin Company is new to the Metroflor family of distributors, I have had the distinct pleasure of working with them in the past and know that they will do a superb job in the Pacific Northwest.”

Tri-West Ltd. and The Cronin Company are equally optimistic about what the future shall bring as a result of the changes to Metroflor’s distribution network.

“I’m excited about this expanded opportunity to represent one of our key suppliers in these important territories and we wish to thank Metroflor for this opportunity,” said Larry Johnson, sales and marketing manager for Tri-West Ltd.

Jim Gunter, President of The Cronin Company, stated, “Our company reviewed many options in the LVT marketplace and were excited… that we were chosen to represent this company in our marketing territories. Having worked with Russ Rogg in the past has helped ease our entry [in]to this market. In addition, the assistance we have received from the Metroflor staff has made the transition from previous distribution easier than anticipated. Our goal is to work hard to become a leader in this market segment and provide the service level our customers expect.”

The Cronin Company can be contacted at 800.878.6800.

Tri-West can be contacted at 562.692.9166.