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Formica redesigns, updates website

BARNWELL, S.C.—Formica Flooring has redesigned its website, The new concept was built around the company’s current tagline, “Real looks for real life,” with an emphasis on livability and functionality.

In addition to the family-oriented feel, the site’s features include:

  • a flooring calculator to estimate the number of boxes needed for a specific project;
  • a virtual room designer to help consumers visualize various flooring decors in a home setting;
  • a section for retailers, which consists of a merchandising support page highlighting the Formica Flooring Premier Elite Display, and an image library where dealers can instantly download high-resolution room scenes and logos, and
  • a section for distributors, which offers downloads of useful forms and other informational items.

“The mood of the site is an excellent fit for our product line as laminate flooring has long been praised as the ultimate choice for families and those who value affordability and functionality,” said Fred Giuggio, vice president of the Formica Flooring brand.

For more information, call 800.777.5145 or visit the new site.