DALLAS—Dal-Tile has signed on for its ninth consecutive season as tile provider to ABC’s hit show “Extreme Makeover: Home Edition,” which premieres its ninth season Sunday, Sept. 25. Dal-Tile has supplied tile for every episode of the show, including the pilot episode filmed in September 2003.
“For eight years we have worked side by side with ABC and ‘Extreme Makeover’ to help well-deserving families all across America,” said Lori Kirk-Rolley, senior marketing director for Dal-Tile. “The show has been a great vehicle for showcasing many of our most stylish products while helping the ‘Extreme Makeover’ movement honor and support families and communities in their time of need.
“The feedback we get from our participation is amazing. It’s energized both Dal-Tile’s employees and dealers, as well as our customers,” Kirk-Rolley added.
So far in season 9—which is still in production—the show’s designers have used a variety of stylish Dal-Tile products, including Match Point, Coastal Keystones, Stone a’ la Mod, P’Zazz, Concrete Connection, Metal Effects and Spark.
As part of Dal-Tile’s public relations efforts, the company aggressively pursues product placements on numerous high-profile television programs on HGTV, DIY Network, Discovery Channel, TLC, A&E and Food Network, among others.