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Al's column

GOLF FOR CHARITY: Many industry golfing events are more than a chance for friends to get out on the links and to make to contacts, they provide an avenue to help raise funds for important causes—local as well as national. On Sept. 17, Tony Buckhardt of Carpet Cushion Supplies and an officer of the CFI, is hosting the 12th George Buckhardt Memorial Fundraiser. Held in honor of his father, money raised from the event is to help floor covering installers and their families who are experiencing catastrophic circumstances, such as from an illness or accident. Over the years it has helped with such things as paying for medication and bills to even helping a family with funeral expenses.

MORE BUCKHARDT: Held at the Riverbend Golf Course in Fort Wayne, Ind., the Buckhardt Memorial starts at 1 p.m. with a Florida Scramble format and ends with a BBQ rib and chicken dinner. In between is a lot of fun and games beyond your regular golfing experience, including special holes such as putting with a cue stick, using a hockey stick and more. Prizes are awarded on the special holes and through- out the tournament thanks to donations from vendors and sponsors. It’s a fun time and for a good cause. To become a sponsor, participate in the tournament or to make a donation, contact Tony at 260.410.0802.

ANOTHER TOURNEY: Four days after Buckhardt’s event, CCA Global Partners will host the 9th annual Alan Greenberg Charity Golf Tournament with all proceeds going to the Floor Covering Industry Foundation (FCIF). While the Buckhardt Memorial targets installers in need, FCIF helps anyone in the industry undergoing dire circumstances. Since 1981, the non-profit FCIF has issued in excess of $3.5 million in grants and has helped everyone from mill people to installers. If there is anything. that shows the true heart and soul of the flooring industry, FCIF is it. Visit fcif.org to find out more or to make a tax deductible contribution.

MORE GREENBERG: This year’s Alan Greenberg Tournament will take place at the historic Barnsley Gardens in Adairsville, Ga. Every year, CCA puts on a wonderful event on behalf of the foundation and, as a result, the tournament has become a highly anticipated occasion within the industry. Manufacturers, distributors, retailers, industry trade associations and others all have the opportunity to contribute to FCIF by participating, sponsoring or making a donation through the Alan Greenberg Memorial. Either way, you are doing what you can to help your colleagues lead better lives. Howard Brodsky, CCA’s co-founder and co-CEO, and this year FCIF’s current chairman, said while CCA “looks forward” to putting on the golf event each year, his goal as chairman is to do more than increase the funds available through FCIF. He wants to “bring much- needed relief to more people by ensuring members of the industry are aware of the fund and know how to apply for assistance.” For more on the Greenberg Charity Tournament, contact Paula Holt at 800.466.6984, ext. 1101.

WOMEN AND DONATIONS: Since we’re discussing donations, we’ll end with a recent study showing that women prefer to buy brands that make a donation with every purchase. The study, conducted by The Integer Group and M/A/R/C Research, found 43% of women saying they choose the brand that donates with every purchase over a brand that donates a set amount. Women seem to be motivated by causes that hold an emotional and personal relevance, according to the results, with disease prevention—such as breast cancer awareness—the most compelling. Other areas included social change, faith based, animal welfare and child welfare causes.