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Anderson launches new interactive website

Dalton—Anderson Hardwood Floors has launched a new interactive website designed to offer training materials, lead generation, business updates and purchasing tools to distributors and retailers under one comprehensive web portal. Showcasing Anderson’s signature organic colors and graphics, the sleek new site was built to replace the Anderson Distributor Portal, and provides distributors, retailers and salespeople with the tools needed to successfully sell and market Anderson Hardwood.

“This is a fresh new approach to partner support. Principal assets will be quicker access to various utilities and content, up-to-date training and a direct connection to business and event information,” said David Underwood, IT manager at Anderson Hardwood Floors. “This is a very exciting site, designed to have an upbeat look and feel and bring the brand experience to the end user.”

Featuring a unique Anderson logo adapted for the website, incorporates a variety of user-friendly additions for the retailer, distributor and salesperson. An updated analytics snapshot showcases the top six most popular floors searched on Anderson’s flagship website,, during the last three months, providing users a better understanding of product preference. Additionally, the site features a lead generation section that lists potential Anderson consumers who have opted to receive information about specific hardwood products. “This new and modern site is really meant to be more of an interaction hub than just a website, and I think we’re achieving that robust goal with these new additions,” said Underwood.

The versatile website is also home to more than 150 downloadable images, including logos, identification marks, various customizable newspaper and magazine ads, QR tags, banner ads, identity packs and more. The one-stop spot will also include a training module, featuring video and PowerPoint tutorials, some submitted by Anderson salespeople. will include:

• Anderson marketing materials

•A quick access point to Anderson websites

• Access to Anderson pricing and price lists

•A single location for easy management of dealer listings for

•Connection to events and news for Anderson

With more than 60 years of experience and innovation, Anderson continues to use its quality processes and excellent craftsmanship to produce its unique hardwood designs. The company is consistently recognized as an industry leader, creating the most durable, stain-resistant and eco-friendly hardwood floors on the market today. To learn more about Anderson Hardwood, please visit

To learn more about the new website, visit