MARIETTA, GA.—Spring is all about celebrating new life and this spring, Wools of New Zealand (WONZ) wants to encourage its Premier Partners and their customers to enjoy some of the finer things in life through its “Live Well with Wool” promotion.
From April 1 through May 15, every customer who purchases $1,000 or more of any WONZ brand product at a Premier Partner showroom will be entered in the “Live Well with Wool” sweepstakes. Winners will receive a year’s worth of “Live Well” services by choosing one or a combination of services including: a personal chef, massage therapy, spa treat- ments and/or professional domestic services. WONZ will work with the winner to find a service provider they approve of, or pay for one year of weekly or monthly services from the winner’s existing provider.
The wool specialist who worked with the winning customer will receive an iPad or a $500 cash prize. All Premier Partner sales associates are required to complete the Wool College course to become a wool specialist.
“Through our Premier Partner program, WONZ is connecting showrooms with mill partners in new and powerful ways,” said Elise Demboski, executive director, North America, WONZ. “Instead of promoting one or two lines at a time, “Live Well with Wool” enables showrooms to offer an incentive on all their WONZ brand products. The program is also designed to complement any other events or sales they have running during the same time period. “Live Well with Wool” is an exciting way to draw attention to wool, increase sales, and educate consumers on wool’s many “live well” benefits.”
WONZ’ mill partners also benefit from the “Live Well with Wool” promotion, according to Don Karlin, vice president of sales and marketing for J. Mish. “WONZ has been a great force for the advancement of wool,” Karlin said. “Not only does the WONZ brand assure consumers that they are getting the best, brightest and strongest wool in the world, but also, WONZ central is constantly pressing to improve wool’s ‘lot’ in the flooring business.
The upcoming “Live Well with Wool” promotion supports all WONZ partners and is coupled with training through the Wool College that helps educate retail sales people so they can share the advantages of wool with their customers, he explained.
According to Demboski, WONZ will provide Premier Partners with a local press release, advertising materials, posters, promotional email, website banner ads and point-of-sale materials to promote the “Live Well with Wool” event.
Each Premier Partner will receive a sweepstakes box and entry cards for qualifying sales made in their stores. On May 16, each Premier Partner will draw one winner and submit that name to WONZ for a final drawing on June 1. A dedicated “Live Well with Wool” website will be created to support the sweepstakes event.
During the promotion, WoolClean kits will be available to Premier Partners at a 50% discount.
In support of “Live Well with Wool,” WONZ will make a $1,000 donation to Dress for Success, a non-profit organization that provides interview suits and career development help to low-income women in more than 75 cities worldwide.
For more on WONZ and the “Live Well with Wool” sweepstakes, call 770.649.7699.