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Online sales training course updated

SAN DIEGO—The University of Ceramic Tile and Stone (UofCTS) has released an updated version of its popular online course, “Understanding the Basics of Ceramic Tile.” The course offers an up-to-date, comprehensive look at the ceramic tile industry covering everything from industry standards, usage and applications, installation methods, products and design, care and maintenance, and sales techniques.

“Understanding the Basics of Ceramic Tile has been created with salespeople, installers and design professionals in mind, as well as business owners,” said Joseph Russ, elearning and training director, UofCTS. “The course is conveniently available online, which makes it very cost effective for companies to train both employees and customers. There are no travel expenses or lost productivity and it is accessible wherever there is an Internet connection. Students can log on 24/7 and can set their own pace.”

One of the main themes throughout the course is that knowledge equals sales, he noted. “For example, the more a salesperson knows about the product, the easier it will be to communicate the benefits or drawbacks to the customer. The more information a customer has, the more he or she is likely to make an intelligent decision, thereby avoiding false expectations and potential problems. Ultimately, training your sales force leads to more sales and profit for the company. Training gives your employees the tools they need to build confidence, credibility and more sales.”

Tuition is only $150 per person and once registered, students have 14 days to complete the course. Students can print a diploma when they have passed all lesson assessments. Volume discounts are available.

In addition, UofCTS has updated the Ceramic Tile Distributors Association (CTDA) online course, “CTDA Online: Understanding the Basics of Ceramic Tile.” CTDA offers a special price for its members. For details, visit ctdahome.org. To see a video preview of the course, visit ctasc.com.

For more on UofCTS, call 602.377.9480.