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Mullican employs new marketing tactics

Johnson City, Tenn.—Mullican Flooring will launch a new advertisement campaign this fall via HGTV and the DIY channel. The networks feature ordinary people making home and lifestyle changes. Mullican’s ads will air during August, September and October 2010 on the two channels.

Also this fall, Mullican be the hardwood flooring sponsor for HGTV’s premiere of Urban Oasis, a program about the renovation and giveaway of a loft apartment in Manhattan. The mill provided walnut ebony brown flooring for the apartment from its 3/4-inch-thick solid Frontier Collection.

For more information contact Mullican at 800.844.6356 or visit the newly redesigned website mullicanflooring.com.