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Mohawk SmartStrand featured at Manhattan BBQ

Dalton—Saveur magazine hosted its first annual Summer BBQ, featuring a collection of celebrity chefs and a “signature” moment with Mohawk’s SmartStrand with DuPont Sorona carpet.

On the first day of summer, fifteen notorious chefs created dishes ranging from roast suckling pig tacos to grilled Montauk squid with Thai basil salad for an invitation-only group of journalists, celebrities, and others at Manhattan’s Pier 66 as Saveur kicked off its first annual summer celebration.

Mohawk’s SmartStrand carpet with DuPont Sorona renewably sourced polymer was a featured part of the event as celebrity chefs and others signed their names on carpet swatches in ketchup, mustard, and barbeque sauce to demonstrate the permanent, built-in stain resistance of the product.

“It was great fun,” noted David Duncan, vice president of marketing for Mohawk.  “All their lives, people have been told to be careful and not drop anything on the carpet, and here we were, giving them some of the toughest stains imaginable and telling them to do their worst.  It really drives home the point that SmartStrand with DuPont Sorona can handle even the messiest families.”

The remarkable softness of SmartStrand with DuPont Sorona was also evident.  Before the end of the evening, there were more people sitting on the carpet than on the furniture provided, relaxing and thoroughly enjoying the picnic atmosphere provided.

The Saveur BBQ is just one of several events involving Mohawk in the Big Apple.  To learn more about how Mohawk is taking Manhattan, visit mohawkflooring.com/mohawk-takes-manhattan.