The gold standard in hardwood, laminate
Whoever offered the thought, “You are known by the company you keep,” could have been speaking to floor covering retailers about the Bruce and Armstrong brands. Insightful dealers realize that the recognition and positive attributes consumers have for these brands adds to the respect and regard they feel for the retailer offering them.
Research tracking consumer awareness and perception of flooring brands points out key “drivers” motivating her flooring choices. Studies show that consumers in the market for flooring feel both Bruce and Armstrong are the top brands when it comes to being genuinely better than most-or-all other brands of floor covering.
Hardwood is viewed as the hallmark of taste, quality and refinement in flooring—the type of flooring consumers hope to own in their homes. Bruce, thanks to decades of fulfilling the promise of hardwood flooring, is regarded today as the gold standard. And those brand associations extend from hardwood to laminate.
Simply put, Bruce means expertise in quality wood and laminate flooring. In fact, as the No. 1 choice for homebuilders, the easiest sale in the business is when the homeowner comes in with a piece of hardwood to match, chances are extremely good it’s Bruce.
Successful retailers understand that turning shoppers into buyers means giving them strong reasons to say “yes.” The obvious style and quality advantages of Bruce products, combined with Bruce’s reputation for producing quality flooring, make it easy for shoppers to find what they’re looking for.
When retailers carry Bruce and Armstrong in their showrooms, consumers never have a reason to visit a different store. Dealers who use the power of these two brands know they will deliver on the promise of quality, performance and satisfaction. And, as a result, word-of-mouth and repeat customers will be working in their favor.