Since its inception 50 years ago, Laticrete has mandated all products be environmentally friendly and safe to use by contractors and homeowners, said Sean Boyle, director of marketing and product management. “Our internal actions and product requirements have enabled us to not just comply, but in most cases exceed industry requirements.” In addition to GreenGuard certification, Laticrete uses post and pre-consumer recycled content in many of its products with packaging components that are easily recyclable by end users.
Changes in product emissions have helped the market, especially when it comes to installers and building owners, Boyle said. “New regulations and programs that test and establish minimum performance standards help weed out manufacturers that claim great performance without providing the data to support it.”
New to the market this year is 125 Sound & Crack adhesive, a single component tile glue mixed with water for anti-fracture and sound protection in one step. It is made from 30% post-consumer recycled content and certified as low VOC under GreenGuard’s Children & Schools program. “125 Sound & Crack adhesive is the most economical, fastest and easiest product available for any anti-fracture/sound control installations.”