The manufacturer presented Sobella Omni HD as its premium resilient product, offering the best of all worlds in the category, according to Mixon. A fiberglass sheet product, new print technology has enabled the mill to apply imagery 200% sharper with deeper, richer colors in all patterns. “There’s no compromise between print detail and color,” Mixon said. “We are able to achieve incredible realism in conjunction with intense color play.”
Sobella also appeals to the value-minded customer. “Customers see a high value proposition with incredible visuals and outstanding performance at an affordable price,” Mixon explained. “Today’s customers will pay more for a high-end product but need to feel they truly are getting a better product.” He said Sobella meets this with a thickness 30% above the next price point, ScratchResist finish, a 25-year warranty and Mannington’s Gotta Love it Guarantee.