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Resilient Selling Guide is on the way

Floor Covering News‘ “Resilient Selling Guide” is at the printer as we speak. Here is a little sneak peek at what the guide will hold; here’s the overview page as you’ll find it in print.

Look for yours with the April 5/12 issue. Need extras for your staff? A phone call will have them in the mail, or send us the address they are going to and how many you’d like. It’s a great tool for your store!

Armstrong flooring

Welcome to the industry’s first non-biased guide to selling resilient flooring. Brought to you by Floor Covering News, the industry’s most preferred publication among retailers, installers, distributors and designers, this supplement aims to help the retailer and salesperson sell the proper floor for their customers’ lifestyles. Put simply, advances in technology, new selling systems and so forth means today’s resilient flooring industry is not what your grandparents remember it to be.

This book is designed to give readers a better overall understanding of resilient flooring. Inside you’ll find information on the latest trends from design to general, such as luxury vinyl tile—both traditional and floating–and fiberglass-backed floors. You’ll also find resilient has many environmental benefits, something becoming more and more important to today’s consumer, not to mention the many new and unique offerings available in resilient floors and the proper ways to install and maintain them. It’s all in here and more.

With the help of our sponsors, each page is filled with detailed information to help retailers develop a profitable resilient flooring business and show salespeople the latest techniques in selling the category– such as highlighting the category’s features and benefits when compared to other flooring products; what customers are asking about when they walk into the store and how to answer those questions; and how to increase resilient business by selling to the Main Street customer.

So, take your time, read each page and let yourself be taken on a journey into the world of resilient flooring.