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LVT differentiates, expands design, function, construction; Ease of installation grows


Relaunching its LVT line, Permastone, the collection now boasts five new designs with 19 new colors, said Gary Finseth, director of marketing. “They are ultra-realistic and reflect where the design trend is headed in the market,” he added. Three installation methods further add to the product’s diversity. GroutLess is just as it sounds and hides subfloor imperfections. GroutFit has a pre-set grout on two sides of each tile, meaning there are no visible seams, and GroutFil is a real grouting option.

“With Permastone costing a fraction of tile, this is a very appealing option,” Finseth said.