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LVT differentiates, expands design, function, construction; Ease of installation grows


Showcasing a product unavailable until the fall, the company known for its laminate and click systems has developed an LVT it bills as Luxury Vinyl Blocks and Planks. “It offers a variety of value-added features for specialty retailers and consumers alike,” said George Kelley, president and CEO.

Installation is cited as exceptionally easy due to limited subfloor preparation and PerfectFold Joint Technology. “Traditional LVT tends to be less durable over time, so our objective was to make a truly high-performance product that will meet and exceed the demands of our specialty retail partners and their customers,” Kelley added.

LVT products are scheduled to launch into key accounts starting in the third quarter of 2010.