With claims as the first company to bring LVT to the U.S. market, Metroflor defines standards and consumer choices with products like Hybrid. As the name suggests, the collection is a blend of LVT and laminate systems’ best characteristics. “Basically, the No. 1 criteria in a superior LVT installation is a smooth subfloor, and Hybrid has a perfectly smooth HDF subfloor already attached to the back,” said Michael Raskin, president.
In addition to the LVT’s 12- and 20 mil wearlayers, the product is solid and has a denser sound with foot traffic than traditional laminate floors. “The demand for LVT is growing and customers are realizing it is a completely differently product that has primarily been sold in home centers,” Raskin elaborated. “Those products are like comparing a Mercedes to a Yugo.”