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LVT differentiates, expands design, function, construction; Ease of installation grows


Ovations is different in that it comes in slightly smaller dimensions than most other brands with a slightly higher gloss level, said Dennis Jarosz, senior vice president of sales and marketing. “It provides retailers an answer for the consumer looking for a slightly smaller LVT as well as a higher shine.” In 15 natural visual SKUs, he said there is some- thing to please every taste.

Because it is slightly smaller, Ovations comes at a lower price point than other offerings in the Congoleum portfolio. “It offers value-conscious consumers the look of upscale LVT at a budget price,” Jarosz added.